Product: Chroma ID
Company: Henkel
Brand: Schwarzkopf USA
Role: Director, Editor, Graphic Designer, Producer

Lead creative production for the launch of Chroma ID, Chroma ID is Schwarzkopf Professional’s first 100% customizable, semi-permanent mix and tone color system with integrated Bonding Technology for intense care. Despite launching in the USA in the middle of a global pandemic, we were able to produce scalable content and flim hair tutorials to support the new brand.