Client: Intel
Production Company: Spark Studios (Intel)
Animation Company: All of It Now
Role: Lead Producer + Pitched Concept

As lead producer of this project, I pitched the Dance Dance Revolution interactive concept, created the budget, production team, timeline, and three-day production schedule. The goal of this two-part project was to first create a custom interactive music festival experience at OutsideLands and second, to produce a large amount of live social content and coverage, both of which our team was able to over-deliver on. I also acted as lead producer for the physical pop-up that featured a custom interactive “Dance Dance Revolution” game with a futuristic society created specifically for the event by All of it Now.

This project was a huge success for Intel and garnered a massive online following and kept people at the OutsideLands festival coming back for more.