Kia NYE Takeover

Client: Kia United States
Agency: David&Goliath
Role: Digital Producer
2021-2022

Using content filmed on a tarmac in the Moajve Desert, customized Kia DOOH placements were created for Times Square’s New Years Rockin’ Eve Celebration.

These assets required a special attention to detail and featured custom video, motion graphic placements and a very specific countdown for when the ball dropped. They were featured in Times Square on Dec. 31 2021 - Jan. 1, 2022 and throughout other other major US Metropolitan centers.